LEXMARK's NEW TONERS THE MOST EXPENSIVE TONERS IN THE IND. ?

ARE LEXMARK TONERS THE MOST EXPENSIVE TONERS IN THE INDUSTRY ?
Ingram, Lexmark Offer Channel Partners Recurring Revenue Opportunity on Printer Supplies
Toner Advantage Program locks in channel partner’s cartridge prices for three-years on select models, provides predictable revenue flow, boosts profit.Ingram Micro Inc. said it is opening an incentive program for channel partners selling certain Lexmark International Inc. printers that provides a predictable revenue flow from sales of toner cartridges, increases profit and helps to build customer loyalty.Under the Lexmark Toner Advantage program, Ingram is offering channel partners selling either the Lexmark EG460dn, a network-ready, high-speed duplex printing model, or the TG654n, a unit designed to optimize workflow and improve cost efficiency, the opportunity to purchase toner cartridges from the distributor at locked-in prices for three years.

Channel partners participating in the toner program profit either from selling the cartridges directly to customers or from rebates offered by Lexmark for customers opting to buy from a dedicated web site.Customers buying the toner cartridges online are asked to identify the channel partner involved in the printer sale when registering the product. Lexmark, in turn, will rebate the registered reseller 10 percent of the value of the sale and count those sales toward participation in the vendor’s channel partner programs, officials said.Resellers are free to extend the three-year locked-in pricing offer to their customers but are not obligated to do so.End user prices for toner cartridge purchased online for two models of the EG460dn printer are $236 and $301, and toner cartridge prices for the two models of the TG654n unit are $410 and $509.